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Radio Trends to Look Out For in 2022
Are you an aspiring radio DJ or host looking to broadcast your show over the internet to the world? Or are you starting your own internet radio station for the first time to share your passion for music?
It is no secret that digital radio, podcasting, and audio advertising has become mainstream and is disrupting the media industry. Despite the pandemic still causing unprecedented havoc across the globe, the prediction is that audio will be even stronger in 2022.
Podcasts have gained momentum with all age groups these last few years, with exponential growth predicted by the likes of Google. From 2018 to 2019, the number of podcasts has grown from 500,000 to 700,000. Also, according to Edison Research, Gen Z users (between age 13-24) are big on streaming, but 55% also listen to AM/FM radio every day. For your radio station, this is a target audience not to be ignored.
Radio is the choice for a valuable and smart business decision.
Below are some trends to look out for in the world of audio this 2022:
Content Remains King
In 2022, brands will continue to use content that addresses the needs of consumers and storytelling for building strong and authentic connections. Delivering content in the listener’s native language also remains an effective way to push your audio content.
Transforming In- Store Playlists
The emerging trend in audio is that in-store playlists will be used strategically to influence consumer behavior, attract new customers, as well as make the shopping experience easier for consumers.
Conscious Consumption
Consumers continue to be guided by ethics. Sustainability remains one of the top ethos and this approach will be extended to radio and messaging.
Smart Speaker Adoption
Due to the pandemic, people are splitting their time between home and the office. The result has been that smart speakers and voice assistants are becoming popular home appliances.
Podcasting
According to Sharon Taylor, the Managing Director of Triton Digital, “Facebook, Netflix, and YouTube very firmly step into podcasting and one of them will get to a double- digits share of podcast listening faster than Spotify did. Those already dominating will try to keep them at bay, focusing on content creation and acquisitions instead of technology.
Rise of Programmatic Advertising
This 2022, It is expected that nearly a quarter of all radio ads in the U.S. will be automated, up from 16.5 per cent in 2020. Programmatic advertising brings along a host of benefits such as enhanced targeting, personalized messaging, data driven insights and improved effectiveness.
This is why you need Sam Broadcaster. It's the only internet radio automation system developed from the start for internet broadcasters.
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Sam Broadcaster - No. 1 Internet Radio Software
Operating system: Windows 7 or later, SAM Broadcaster will only run on a Windows operating system.
Trusted Solution for Internet Radio Broadcasting
Sam Broadcaster has been the number one selling internet radio broadcast automation software in the world for the past 10 years and the number one choice for the top online broadcasters.
Powerful audio processing to help you sound like a pro even if you have never broadcasted before.
Advanced media library management allows you to easily manage and organize over 100,000 songs.
Broadcast live music and talk shows or totally automate your station to run 24/7.
Encode your stream in multiple formats like mp3 AAC or Windows Media - major streaming server types like: shoutcast, ice cast, or windows media.
Integrates perfectly with your website, to display what is playing right now on your station and allow your listeners to browse your music library and request songs in real time.
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Operating system: Windows 7 or later, SAM Broadcaster will only run on a Windows operating system.
Sam Broadcaster Feature
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SAM Broadcaster CloudThe next generation cloud software that is always online, even when you are not. Advantages: | SAM Broadcaster PROThe software we all know and love, with live streaming and instant feedback. Advantages: |
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Operating system: Windows 7 or later, SAM Broadcaster will only run on a Windows operating system.
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What Our Customers Say About Us
Indonesian Red Cross - West Sumatera Radio
We would like to thank the Spacial for supporting our Red Cross Community Radio in Padang, Indonesia. The ability of SAM Broadcaster for Radio Automation is advantageous and superb. Spacial has made our humanity works easier, especially in information dissemination to people in our area.
*Review Disclaimer: The reviews on this website are based on the individuals own personal opinion(s), results may vary from person to person.
- Aim Zein, Head of Organization Department
SLB Radio Productions, Inc.
SLB has used SAM Broadcaster since 2004 when we established a new showcase studio co-located in the Children's Museum of Pittsburgh. The software reliably manages over 70,000 audio tracks and makes it easy for us to search and play tracks on the fly as well as create playlists for future use, all while performing as the workhorse that has kept us on the air for 16 years. In addition to offering excellent support, Spacial Audio continues to innovate with ongoing software updates, modern streaming options, up-to-date royalty reports, and SAM Broadcaster Cloud. We're glad that we chose Spacial Audio and can attest that our choice has stood the test of time.
*Review Disclaimer: The reviews on this website are based on the individuals own personal opinion(s), results may vary from person to person.
- Larry Berger, Executive Director
Young Journalist Academy
YJA Radio launched 2013 – a fully licensed online radio platform broadcasting 24 hours a day worldwide with programs produced and presented exclusively by our Young Journalists using SAM BROADCASTER CLOUD. Engaged with over 6500 young people since 2008, so far…! The programme has developed over 600 professional young journalists
*Review Disclaimer: The reviews on this website are based on the individuals own personal opinion(s), results may vary from person to person.
- Samual Atkins
Sam Broadcaster
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